Instacart and Klaviyo: A Tale of Unconventional Marketing Strategies

Welcome to Equity, the podcast about the business of startups. We’re excited to bring you the latest news and analysis from the world of tech, and today is no exception.

Table of Contents

What’s New This Week?

We’ve got a lot to cover on this episode of Equity. First, let’s talk about the hotly anticipated Instacart IPO. The company has finally revealed its first price range, and it’s taking a significant haircut on its valuation from 2021. We’ll dive into the numbers and explore what this means for Instacart’s future.

But that’s not all – we also have news about Klaviyo, another popular startup that’s set to go public soon. Klaviyo is taking a smaller price cut, but it still shows just how much room there is for 2021 prices to come down. We’ll discuss the implications of this trend and what it might mean for other startups in the industry.

Instacart’s Unicorn Haircut

Let’s start with Instacart. The company has announced that its first price range will be between $8.6 billion to $9.3 billion, which is a significant cut from its valuation in 2021. We’ve crunched the numbers and estimate that this means Instacart will take a roughly $30 billion haircut on its valuation.

While this might seem like a big drop, it’s worth noting that Instacart is still set to raise a lot of money at a multibillion price. And let’s not forget, the company’s fully diluted valuation range is between $8.6 billion and $9.3 billion.

Klaviyo’s Price Cut

But Instacart isn’t the only startup taking a price cut. Klaviyo, another popular e-commerce platform, has announced its first IPO price range and it’s also taking a haircut on its valuation from 2021. While Klaviyo’s price cut is smaller in absolute terms than Instacart’s, it still shows just how much room there is for 2021 prices to come down.

We’ll discuss the implications of this trend and what it might mean for other startups in the industry. What are the causes behind these price cuts, and will they have a lasting impact on the startup ecosystem?

Coinbase and India

In other news, Coinbase has announced that it’s not leaving India, contrary to reports. However, the company is shuttering some accounts in the country due to regulatory issues.

We’ll explore what this means for Coinbase’s operations in India and how it might impact the broader crypto market.

Cheap, Shared Satellites

Finally, we have news about a startup that wants you to share a LEO satellite. Yes, you read that right! This innovative company has raised $50 million and is looking to disrupt the traditional space industry with its new business model.

We’ll take a closer look at this exciting development and what it might mean for the future of space exploration.

Equity’s Next Stop: Disrupt

And finally, we want to remind you that TechCrunch Disrupt is just around the corner! We’re excited to bring you live coverage from San Francisco next week. Stay tuned for more updates and analysis on the latest startup trends and news.

Transcripts and More

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Thanks for tuning in to this week’s episode of Equity. Join us next time for more analysis and insights from the world of startups.

About This Episode

This episode was hosted by Alex Wilhelm, Senior Reporter at TechCrunch, and Theresa Loconsolo, Audio Producer at TechCrunch.

Guests and Credits

No guests joined us on this episode. The music used in this podcast is licensed under Creative Commons.

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